TxtFlo was a relatively new SaaS company that offered text message marketing services to businesses. As a new company they were unsure who their target audience should be, what they should say, about their product, and where they should say it. Ultimately, they wanted to scale their business.
To be successful we needed to implement a full-fledged marketing strategy including paid ads, landing page design, ad creation, and email and text campaigns. We began by determining what our initial tests would be and created a strategy around how to validate what we thought users wanted.
Over the course of 4 months as we sent out emails, tested new messages and audiences we began to see efficiencies in our marketing. Now, we are getting demos more cheaply than before and getting better qualified people to those demos.